5 Min Read

11 Tips to Improve Your Website For SEO

November 7, 2019

So... what is SEO?

Search Engine Optimisation (SEO) is a technique that helps your website rank higher on search engine result pages (SERP) organically. It’s often viewed as a challenging endeavour, mostly due to the fact that Google’s algorithms are always evolving, and it involves heavy technical expertise and investment in content creation.

However, the adage for the tech industry is to actually not optimize for Google's algorithms, as these algorithms often change without notice, invisibly and at times substantially. To help keep your website always optimised (organically), the team at Traktion has compiled a checklist for you to you can step up your SEO game, rank higher on search engines and increase your organic reach! 

Understanding SEO

According to Moz, SEO stands for Search Engine Optimization. It's the practice of increasing website traffic through organic search by improving the quality of the website. It is also a constant and ongoing process that takes time and effort to manage. 


1. Optimising Titles And Meta Descriptions

Using Traktion as example to show meta description and titles

2. Identify And Fix Broken Links

When users click on your broken links, it would show up as ‘404 error.’ This creates a bad user experience, and  it actually lowers your SEO score due to poor usability.

Using SEOprofiler to check broken links

3. Compress your images (using website plug-ins) 

4. Use Alt Text for Images

Alt text, also known, as ‘alt description,’ is used inside HTML text. Its function is to allow Google to understand the content of the image. Use relevant alt-text to help inform users what your images mean, in text, literally!

one grey rabbit and one white rabbit lying in the grass
<img alt=”one grey rabbit and one white rabbit lying in the grass” src=”pupdanceparty.gif”>

5. Do Keyword Research

By knowing what keywords you should put down on your website and its blog section, you can create targeted content to appeal to your target customers. Here are the steps and tools you can utilise to understand your relevant keywords: 

- Google Keyword Planner

You can access Google Keyword Planner once you have Google Ads set up. You can enter your website URL, and the planner will show suggested keywords for you. Obviously, take them with a pinch of salt, but this is a fantastic start.

-Google Trends

It shows you how often a phrase is searched. You can check the frequency of the phrase you enter and decide whether it’s worth it to include the phrase as your keyword based on the search volume shown on Google Trends. 

-Google Search

You can utilise Google’s autocomplete feature to have a better understanding of what people are searching on the search engine after the first few keywords entered.


This is one of the famous keyword research tools, which would show you keyword suggestions, keyword ideas and content ideas.

6. Set Up Google Analytics 

By setting up Google Analytics, you're able to track user behaviour on your website and evaluate the success of your SEO efforts. One of the best resources to understand how to use the data gathered from Google Analytics would be Ranking Academy’s Google Analytics, Ultimate Beginner’s Guide (2019).

One thing to remember is that to activate this feature by Google Analytics, you'd need to add Google Analytics’ code snippet on every page of your website under the header.

7. Build up backlinks: 

By having other websites link back to yours, your website will gain more traffic and what is known as "site authority". To achieve this organically, it is extremely crucial to produce quality content consistently on your blog and/or social media. 

In this  article, the author shared his experience on how he used content to build up backlinks over time.

8. Also, link internally:

Internal links are links that go from one page to another page on the same domain. By linking your pages, you spread ranking power across your website, and you also allow users to navigate your website naturally. However, it’s also important to remember that the linking between pages has to be logical. Search engines will penalise websites that link irresponsibly. 

9. Optimise your website for mobile:

Having a mobile-friendly website is crucial for SEO. Optimize your website for responsive design, and you'd need to have a vision for your mobile website’s site design and site structure. Here's a useful resource that teaches you how to do mobile optimisation.

10. Standardise your URL structures

The more standardised and descriptive your URL is, the better the user experience is. A standardised and descriptive URL also helps the search engine crawl your website faster. 

An example of a standardised and descriptive URL:

To check whether you have a standardised and descriptive URL, you can check the following:

  1. That your maximum directory level is 4,
  2. If you URL is descriptive, and that
  3. You have implemented 301 redirects to link old URLs to new URLs whenever there are changes done by you

11. Set up Google Search Console and upload your sitemap on it

To make sure your website is always accessible for Google, you can generate a sitemap.xml file and upload it to Google Search Console.

Sitemaps contains important URLs and meta data on your website. To generate sitemaps, you can utilise sitemap generators or your content management systems. Also, Google Search Console can give you warnings to unnatural links and also provides data if you link it to Google Analytics and Google Ads. It provides tremendous values during your SEO monitoring process.

We hope you found these SEO tips useful for your website. SEO is a continuous process. If you implement these best practices consistently over time, your efforts will certainly pay off.

If you'd like a digital marketing specialist to help run, execute and plan for your SEO strategy, is here to help with our exclusive network of pre-vetted digital marketing experts. Find your marketer here.

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